"Published the 2nd and 4th Thursday of every month"

Darrell Dean

...Providing effective online solutions since 2001

"eBuilder Solutions" ... 
Bury The Bull - Tell The Truth
- Make Money!

"eBuilder Solutions"
Bulletins Ezine

Go Deep, But Do Not Specialize

      - by Darrell Dean

© Darrell Dean - All Rights reserved

In his best-selling book Rich Dad, Poor Dad, Robert Kiyosaki makes the case for not specializing.  On the surface, this sounds counter-intuitive.  Let me explain.

When talking about his "Poor Dad", Robert writes "he never understood that the more specialized you become, the more you are trapped and dependent on that specialty."

On the other hand, his "Rich Dad" had a unique approach.  He states "…these bright young employees do not specialize in one department; they are moved from department to department to learn all aspects of business systems."

But wait.  Don’t we learn that specializing is the way to go?  Mastering all subjects is impossible, right?

Or am I wrong?

I became a professional accountant back in the early 90’s believing the "Poor Dad" strategy.  I learned all I could about tax legislation and accounting for deferred assets, among other things.  I made it to the top of the Finance department.  But what did I know about running a business?

No much; my area of expertise involved only accounting and finance.  I simply became too specialized.

But hang on a second…

The other day I read an excellent report by John Carlton called Carlton Strategies Report #3:  "Advanced Conversion Secrets:  Old School Dirty Tricks That Allow You To Quickly Dominate Markets and Humiliate The Competition."     Here’s what he said:

"If you’re dealing with a market that cares about the product or service you’re producing, you don’t want to be less educated than your prospects are about it…No.  If you’re gonna be a "go to" guy, you gotta have the chops and the goods.  You gotta go deep."

Now at first glance, John seems to contradict Robert Kiyosaki.

But I don’t think so.  In fact, I feel John makes an excellent distinction between
specializing and "Going Deep."

Robert talks about knowing all aspects of your business; John explains why you must fully understand (specialize, if you will) the product or service you offer to your prospects and customers.

You see, to run a successful Internet business, you need to know "all aspects of business systems."  This includes finance, marketing strategies, product or service development, market research, how to create a web site, and so on. 

But you also need to have a deep understanding of "What" and "Why" you are offering to the marketplace.  You NEED this "specialized" knowledge – it will give you a competitive advantage. 

Here’s what I want you to do starting today:

1)  Make a commitment to learn all aspects of your business.  Stop specializing in just one or two.  Identify those areas you’re not strong in.  Set some goals and deadlines.  And treat your online venture as a BUSINESS!  If you’re just playing around, then get out the way of those who seek to create true Internet wealth.

2)  "Go Deep" in your understanding of what you offer to your prospects and customers.  Why do you belong to that affiliate program?  Why did you create that wonderful-looking dohicky?  What does your ideal prospect and customer look like?  Where do you find them?  Why should they deal with you?  Create a checklist or start a journal you can refer to often as you work through this process.

John concludes his article this way:

"But I DO have a quarrel with anyone who wants to become a world-class writer or marketer who thinks they can "get by" without going deep...you can’t."

Couldn’t have said it better myself!

Darrell Dean is a successful entrepreneur who specializes
in "Burying The Bull and Telling The Truth" about Internet
Marketing through his highly acclaimed "eBuilder Solutions"
Bulletins.  His "success overcoat" stems directly from his
steadfast belief in "Be-Have-Do."

"The most jam-packed gold-mine of Solutions, Tools and
Discoveries for setting you free to make money online
ever assembled into a series of eBulletins!"
Click Here => http://www.eBuilder-Solutions.com

<------- End Article ---------->

** Attn Ezine editors / Site owners **
Feel free to reprint this article in its entirety
in your ezine or on your site so long as you leave
all links in place, do not modify the content and
include our resource box as listed above.

If you do use the material please send us a note
so we can take a look. Thanks.

Subscribe For FREE!

Darrell Dean's
"eBuilder Solutions"

Jam-packed with Solutions, Tools and Discoveries to
set you Free to make money online!

Your Email Address:

Your First Name:

Your information will never be sold or disclosed to anyone, and you can unsubscribe at any time.

Legal Information

Contact Us | About Us | Website Terms Of Use | Earnings Disclaimer | Privacy Policy

Darrell Dean
766 John Counter Blvd.
Suite 901
Kingston, ON K7K 6P1

(613) 484-0499

© Copyright 2004-2005, Darrell Dean, All Rights Reserved